last year,coca-cola was named the world's most valuable brand, it appears Coca-Cola is not content with their lot,they want more,of all places to go coca-cola chose fashion,
But as they venture into the world of fashion with a brand new clothing line unveiled in Rio de Janeiro, it is clear the carbornated drink giant is keen to take their global domination to the next level.
The international beverage company held a fashion show at Fashion Rio in Brazil earlier this month where they showcased a collection of clothing for spring/summer 2013.
Their first fashion line was debuted back in 2008 - but was on the receiving end of much criticism, so many people frowned at it and advised them to focus on poisoning us with their carbonated drinks
Cedric Azure wrote on hypebeast.com : 'Are they serious…plus the over-the-top Europe stereotypical fashion that no one would wear. I couldn't even call this clothing art…just irrelevant clothing.'
now that they are back for real am sure ignoring critics is one of their goals.
The latest collection, designed by Brazlian deisigner Thais Rossiter, is an eclectic mix of retro, sporty and urban designs full of graphic and floral prints.
From glitzy dresses to nylon shorts - with the Coca-Cola trademark branding featuring on many pieces - the new garments are experimental and futuristic - but will fashion followers buy it?
The collection has combined contrast colour-blocking and eclectic prints with sportswear silhouettes to create a unique style.
'This is sure to catch the attention of consumers with a daring and creative style but still achieving a casual look.
'But I'm not sure the collection can compete with the standards of high fashion giants such as Alexander Wang and Sportmax who have already demonstrated this similar style.'
The collection's launch date is yet to be revealed.
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